Idea Exploration: Marketing Strategy

Learn how to create a top-level marketing strategy

This workshop, delivered by Aggelos Mouzakitis, from Growth Sandwich, will look at early stage marketing of your venture, more specifically, growth marketing. The work shop will explain how to build a framework for running experiments to maximise your opportunities and objectives.  

In more detail, we will answer the following questions:

  • What is Growth Marketing, the history behind the term, frequent misunderstandings about it
  • When is the right time to start it and what to do until then?
  • What is Product Market Fit and why it's the only thing you need to worry about
  • How to develop a pre-launch digital marketing strategy to validate your hypothesis that will impact your product

This workshop is a one of our 12 part Idea Exploration Series.

Thinking of entering the All-Innovate idea competition for your chance to win a share of £20,000?


Undergraduates – Postgraduates - DPhil candidates