Be creative


CreativeLive: We've partnered with CreativeLive to give Oxford students access to thousands of online masterclasses. Anyone with an Oxford Single Sign-on (SSO) can experience handpicked classes covering themes such as creative inspiration, entrepreneurship, communication, creating a standout business, design thinking and emotional intelligence. 

We've collated some resources to help you build your venture, from trusted sources we know and recommend:

Oxford's Sainsbury Library: Entrepreneurship resources: University of Oxford Said Business School resources. Open to all Oxford students from any division. 

Digital Business Academy, free courses from Tech Nation 

The Disciplined Entrepreneurs Workbook: Practical steps from our friend and expert Professor Bill Aulet at MIT. 

The Start-up Owner's Manual, Bob Dorf, serial entrepreneur

Venture Adventures, Jon Moorhouse 

Podcasts we recommend:

Masters of Scale with Reid Hoffman

The Tim Ferriss show

The Reboot podcast 

Mailchimp: Lifecycle of a Business

Here are 10 steps we recommend to help you start your journey: 

Lady walking

0. Evaluate yourself

What skills do you already have? What do you want to improve on? What are your motivations for exploring entrepreneurship?

Future Learn: Uncovering your entrepreneurial potential

Future Learn: Demystifying entrepreneurship: How to think like an entrepreneur


1. Get creative

Think of an idea - What problems do you experience? What problems can you see in society that need solving? 

EY- how to size your market (presentation). How AI is transforming business videos 

IBM: Enterprise Design Thinking Practitioners Badge - 2 hour online course:

IBM, Design Thinking: The Toolkit:

1. Hopes and Fears:
2. Playbacks:
3. Empathy Maps:
Big Ideas -
Prioritisation Grid -
Design Research:
Field guide:

Experience-Based Roadmaps -

Market research

2. Define your market

A combination of primary and secondary market research. Define who your potential customers are and the size of the market. Don't make assumptions. Pick up the phone and speak to people. Get at least ten champions on board to test your product. Build audience personas and map their journeys. 

The Mom test by Rob Fitzpatrick

AsIs -
Tobe -


Blue orange

3. Define your value proposition

What makes you and your venture different from competitors? What added value do you provide? How do you make your customers lives easier or better? 

The Business Model Canvas: Visualise and communicate the vision and model of your business, all in one simple page. 


Value Proposition Canvas: Understand your customers, including their jobs-to-be-done, pains, and gains.